Canadian schools taking up the challenge to recycle old cell phones to win a cash prize

OTTAWA, ON – April 9, 2019 – Canadian schools are taking up the challenge to recycle old and unused cell phones for the Earth Month Challenge. This year, the Earth Month Challenge has seen a surge in registrations across Canada, particularly in British Columbia, Manitoba, and Nova Scotia, where the number of schools registered for the challenge has more than tripled compared to 2018.

“We are pleased to see so many schools from all over the country participating in the Earth Month Challenge this year,” said Robert Ghiz, President and CEO of the Canadian Wireless Telecommunications Association (CWTA). “Young people are concerned about the environment, and this increase in registration for the challenge demonstrates that this generation is ready to take action to reduce the amount of waste we send to landfills. We look forward to seeing some healthy inter-school competition that benefits both schools and the environment.”

During April, Canadian students and their families taking part in the challenge can collect old cellphones they are no longer using and recycle them for a cash reward. All schools that collect a minimum of 20 devices will be rewarded with $1 for every phone they collect. Additionally, a grand prize of $500 will be awarded to the top school in every province and territory. The winning school will be determined using the number of phones collected per student, based on school population, meaning that schools could win a combined prize payment of up to $1000.

Cell phones collected at other times of the year are ineligible for the Earth Month Challenge, but are still eligible for free recycling at a Recycle My Cell drop off location. Official rules for the Challenge are available on

The Earth Month Challenge is held by Recycle My Cell, Canada’s free cell phone recycling program.

About Recycle My Cell

Recycle My Cell is Canada’s national recycling program for mobile phones and accessories. The bilingual website – and – allows consumers to simply enter their location to find the drop-off locations closest to them where their devices will be accepted, regardless of brand or condition. The free program is run by the Canadian Wireless Telecommunications Association (CWTA), in conjunction with cellphone carriers, handset manufacturers and approved processors, who have come together to raise awareness about the importance of cellphone recycling.

About CWTA

Canadian Wireless Telecommunications Association (CWTA) is the authority on wireless issues, developments and trends in Canada. It represents companies that provide services and products across the wireless sector. Representing the industry before all levels of government and various regulatory agencies, CWTA actively promotes the industry with the goal of ensuring continued growth of the wireless sector in Canada. CWTA administers a number of initiatives on behalf of its members, including corporate social responsibility programs and the national common short codes program.