What’s In Your Drawers Challenge


Hey Alberta!

Hey Newfoundland and Labrador!

What’s in Your Drawers?

Did you know that 40% of Canadians report storing an old cell phone? We think there’s likely more than one in each junk drawer and need your help liberating them!

Join the What’s in Your Drawers? Challenge.

Earth Day is just around the corner and this is a great way to keep old or unwanted cell phones out of landfills, while giving you an opportunity to clean out your drawers and win $500.

Who is eligible to participate?

Any non-profit or community organization located within either Alberta or Newfoundland and Labrador.


1. Non-profit or charitable organizations must register with Recycle My Cell via the Registration Form, or by contacting the Recycle My Cell team at [email protected].

  • Recycle My Cell will ensure an account is established with the processor for your location so that the number of devices collected can be tracked.
  • Recycle My Cell will provide pre-paid mailing labels so your organization can send in the phones at no cost.

2. Collect phones from April 22 to May 22, 2015. Use any sturdy box that you have handy that would have otherwise gone for recycling.

3. At the end of the Challenge, package your phones. Make sure the boxes are sealed and returned by the deadline in order to be eligible for the prize.

4. The winning organization will be determined based on total phones collected. In the event that there is a tie, a random draw will occur.

Important Dates

  • Register – Today!
  • Challenge Launch – The Challenge officially starts on Earth Day (April 22) and runs until May 22, 2015.
  • Shipping Deadline – All boxes must be shipped to the processor no later than May 30, 2015.

What do you need to do?

Register for the Challenge by filling out the Registration Form. We need basic information about you and your organization.

Collect all of the cell phones you have in your drawers (or elsewhere!) and encourage all of your supporters to do the same!

Box up what you collect, attach a pre-paid mailing label and drop off the box(es) at a Canada Post location near you.

The simple act of recycling phones will go a long way in ensuring that old devices don’t end up in a landfill, and will free up valuable drawer space.

What can be collected?

The Challenge will accept all old, damaged and out-of-use cell phones, smartphones, wireless PDAs and pagers.

We will also accept rechargeable cell phone batteries and accessories, but these will not count toward your total.

What happens to the phones and other items that we collect?

Mobile devices that are collected are sent to GREENTEC for processing. Shipments arriving at GREENTEC are sorted, evaluated and tested to assess their functionality.

Phones are first tested to assess their ability to power on. Devices which power on then receive a data wipe to remove any confidential information which may have been left on by the consumer. Components, including the LCD screen, keypad, battery, antenna and casing, are evaluated. Phones deemed to be in good condition are then inspected for water damage and “call tested” to confirm their functionality. Phones that pass as functional are then sold for reuse.

Phones that do not power on, or do not pass the functionality evaluation, are separated for material recovery by recycling. Devices are broken down to their base components (metals or plastics), and then sent to approved processors.