Recycling Old Cell Phones Couldn’t be Easier

Canadians urged to make a difference during Earth Week 2011

OTTAWA – April 18, 2011 – Recycle My Cell – Canada’s free cell phone recycling program – is calling on Canadians from coast to coast to round up their old cell phones and accessories during Earth Week 2011 and do their part in protecting our environment.

Recycling cell phones couldn’t be easier, and better still, it’s free! The bilingual Web site – www.RecycleMyCell.ca and www.recyclemoncell.ca – allows consumers to simply enter their postal code to locate the 10 drop-off locations closest to them where their devices will be accepted, regardless of brand or condition. If someone can’t visit one of the more than 3,500 drop-off sites across the country, the Web site also provides printable postage-paid labels to use for mailing their wireless devices, making recycling a wireless device hassle-free and at no cost to the consumer.

And just as important, the proceeds from the recycled devices contribute to some great charities at the same time. In the past two years alone, Recycle My Cell has raised close to $1 million for a variety of national and local charitable organizations.

Recycle My Cell is run by the Canadian Wireless Telecommunications Association (CWTA), in conjunction with cell phone carriers and handset manufacturers, who have come together to raise awareness about the importance of cell phone recycling.

“There is no reason whatsoever that a cell phone should ever end up in one of Canada’s landfills,” said CWTA President & CEO Bernard Lord. “The wireless industry and its customers have proven that a no-cost-to-the-consumer formula for the responsible management of e-waste not only exists, but is thriving.”

Visitors to the Web site will also find information about how to clear their device of all personal data before they drop it off at a recycling site. Site visitors with any additional questions can contact a representative at info@recyclemycell.ca, or call the toll-free support number at 1-888-797-1740.
All of the processors involved in the Recycle My Cell program have environmental management systems in place that guarantee accountability and knowledge of the environmental impacts associated with recycling. Processors associated with the program must be ISO certified or certified under Electronic Product Stewardship Canada’s Recycling Vendor Qualification Program.

Recycle My Cell is made possible with participation from: Bell, GEEP, GREENTEC, LG Electronics, Lynx Mobility, Motorola Mobility, MTS, Nokia, ReCellular, Research In Motion, Rogers, Samsung, SaskTel, Sims Recycling Solutions, Sony Ericsson, TBayTel, TELUS, Videotron, Virgin Mobile Canada and WIND Mobile.

Canadian Wireless Telecommunications Association (CWTA)
CWTA is the authority on wireless issues, developments and trends in Canada. It represents cellular, PCS, messaging, mobile radio, fixed wireless and mobile satellite carriers as well as companies that develop and produce products and services for the industry. (www.cwta.ca)

Media information: 
Marc Choma, CWTA
613-233-4888 ext. 207
mchoma@cwta.ca

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