Province of PEI Joins Wireless Industry in Cell Phone Recycling Program

Charlottetown – April 7, 2009 – Prince Edward Island is joining Canada’s wireless telecommunications industry in an initiative aimed at making it easier for Islanders to recycle old cell phones, announced Richard Brown, Minister of Environment, Energy and Forestry.

“With the cooperation of the Canadian Wireless Telecommunications Association, we will offer residents of Prince Edward Island a chance to make sure that old cell phones are recycled, reused or properly disposed of. We’re happy to partner with an industry taking responsibility for the full life cycle its products,” said Minister Brown.

The Island’s effort forms part of a national program which lets users find out where and how to properly dispose of their cell phones and other wireless devices – regardless of carrier, brand or condition – at www.RecycleMyCell.ca. The free program is organized by the Canadian Wireless Telecommunications Association (CWTA) in conjunction with cell phone service providers, handset manufacturers and recycling companies.

The goal of this program is to raise awareness about the importance of cell phone recycling and keep handsets from entering Canada’s landfills. Proceeds from the recycled wireless devices go to benefit many local and national charities.

“Canada’s wireless industry greatly appreciates the Government of PEI’s confidence and recognition of our commitment to the environment,” said CWTA President and CEO Bernard Lord. “We look forward to many successful years of this new partnership and the valuable benefits it will bring to the Island’s communities.”

Users can find cell phone recycling drop-off locations by entering a postal code atwww.RecycleMyCell.ca or calling 1-888-797-1740 for more information. This generates a list of the 10 closest cell phone recycling drop-off sites. For those who can’t visit one of these drop-off locations in person, the Web site provides a postage-paid label that can be printed, as well as instructions for clearing devices of all personal data before drop-off at a recycling site.

Many different items are accepted for recycling, including cell phones, smartphones, pagers, aircards, batteries, chargers and accessories. After the device is received, it is sent to a recycling plant where it can be taken apart for scrap or be refurbished. Proceeds from the sale of refurbished phones and scrap materials are donated to numerous national and local charities. All of the recycling companies involved with the Recycle My Cell program are ISO 14001:2004 certified, meaning they have an environmental management system in place which ensures accountability and knowledge of the associated environmental impacts.

Recycle My Cell is made possible with participation from: Bell, GREENTEC, KYOCERA, Motorola, MTS, Nokia, ReCellular, Inc., Research In Motion, Rogers Communications Inc., Samsung, SaskTel, Sony Ericsson, TbayTel, TELUS and Virgin Mobile Canada.

Canadian Wireless Telecommunications Association (CWTA)
CWTA is the authority on wireless issues, developments and trends in Canada. It represents cellular, PCS, messaging, mobile radio, fixed wireless and mobile satellite carriers as well as companies that develop and produce products and services for the industry. (www.cwta.ca)

Media information and interview opportunities:
Marc Choma, CWTA
613-233-4888 ext. 207
mchoma@cwta.ca

Ron Ryder, Communications Officer
Prince Edward Island Department of Environment, Energy and Forestry
902-368-5286
rrryder@gov.pe.ca

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