Canadian Students Step Up to the Challenge to Recycle Thousands of Cell Phones

Winning schools announced in the Recycle My Cell Challenge

OTTAWA – February 2, 2011 – Recycle My Cell, Canada’s national recycling program for mobile phones and accessories, today announced the winning schools in the Recycle My Cell Challenge. Held in partnership with the 2010 Waste Reduction Week in Canada, Canadian secondary schools and post-secondary institutions were challenged to recycle as many old wireless devices possible, including cell phones, smartphones, wireless PDAs, pagers, accessories and cell phone batteries.

From October 18 to November 30, 2010, students from 70 schools from six provinces participated in the Recycle My Cell Challenge and collected almost 4,000 wireless devices, as well as close to 200 kilograms of batteries and other wireless accessories.

“We are thrilled with the extraordinary efforts made by the students that participated in the Recycle My Cell Challenge,” said Bernard Lord, President and CEO of the Canadian Wireless Telecommunications Association. “On behalf of Canada’s wireless industry, I want to commend these enthusiastic environmental leaders of tomorrow”.

The school in each province that collected the most cell phones, based on student population, will receive a cash donation to support the school’s green initiatives, as well as a new smartphone that the Principal will award to a student who has shown outstanding leadership in environmental protection.

The winning schools are:

Thorhild Central School, Thorhild, Alberta
Dr. Charles Best Secondary School, Coquitlam, British Columbia
Rankin School of the Narrows, Iona, Nova Scotia
Danforth Collegiate and Technical Institute, Toronto, Ontario
Sheldon-Williams Collegiate, Regina, Saskatchewan

In Newfoundland and Labrador, where the Recycle My Cell Challenge was also extended to elementary schools in partnership with the Multi Materials Stewardship Board, two schools have been named winners:

Immaculate Heart of Mary School (First Place), Corner Brook
St. Gerard’s School (Second Place), Corner Brook

The Recycle My Cell Challenge was made possible by the generous support of the Recycle My Cell Partners: Bell, GEEP Inc., GREENTEC, LG Electronics, Motorola, MTS, Nokia, ReCellular, Inc., Research In Motion, Rogers Communications Inc., Samsung, SaskTel, Sims Recycling Solutions, Sony Ericsson, TBayTel, TELUS, Videotron, Virgin Mobile Canada and WIND Mobile.

About Recycle My Cell
Recycle My Cell is Canada’s national recycling program for mobile phones and accessories. The bilingual Web site – www.RecycleMyCell.ca and www.recyclemoncell.ca – allows consumers to simply enter their postal code to locate the 10 drop-off locations closest to them where their devices will be accepted, regardless of brand or condition. The free program is run by the Canadian Wireless Telecommunications Association (CWTA), in conjunction with cell phone carriers and handset manufacturers, who have come together to raise awareness about the importance of cell phone recycling.

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Information and interview opportunities:
Marc Choma, CWTA
613-233-4888 ext. 207
mchoma@cwta.ca